SAFURA ATAN is the AlChemist Managing Partner of StratNaviGo Consulting PLT which focuses on Innovation and Entrepreneurialism. Our tag line is “Towards Actionable Strategies” She was the former Head of the Centre for Entrepreneur Development and Research (CEDAR) of SME Bank Berhad. She is currently the only certified FORTH Innovation Methodology Facilitator in Malaysia and a member of the FORTH Innovation Insitute. FORTH is a proven end to end innovation and change management system from Netherlands. Safura has Certification in Professional Training and Facilitation from UMCEED.
She is also a Certified Coach from ITD World and a member of ICF. She has a Bachelor’s Degree in Accounting (UKM) and an MBA in Entrepreneurship (UiTM). She also has attended Symposium of Entrepreneurship Educator in Babson College in Boston, Design Thinking Workshop in Genovasi Malaysia (now known as d.school Malaysia), is a lifetime member of Design Thinking Association of Malaysia. Safura is a Professional Growth Wheel© Business Advisor and Malaysian Business Partner.
With more than 20 years in entrepreneur development ecosystem, she began her career as a Corporate Advisory & Monitoring Executive in Perbadanan Usahawanan Nasional Berhad. Prior to joining Small and Medium Development Bank Malaysia, she was with Unit Peneraju Agenda Bumiputera (TERAJU) and then Institut Keusahawanan Negara (INSKEN) where she developed and managed entrepreneurship learning and development programmes, while at the same time developed the new entrepreneurship roadmap for INSKEN.
She has coached multiple SMEs and entrepreneurs in starting, scaling and sustaining their businesses and facilitated in developing various entrepreneurship development programs.
Safura is a Distinguished Toastmasters and has been a Toastmasters since 2016. She was the District 102 International Speech Champion 2020-21.